1. Improved face-recognition pipeline: speed and accuracy

We reworked our GPU job scheduling, batching logic, and model-serving layer to reduce processing time and increase match precision. The result: faster album creation and fewer false matches.

  • Quicker end-to-end album processing during high-volume events
  • More accurate selfie-to-guest matching, reducing manual review
  • Lower latency for guests who upload selfies and expect fast results

Why it matters: during wedding and event seasons, reduced processing time directly improves client satisfaction and reduces your manual work.

2. Cleaner, faster guest login and upload pages

We redesigned the login and upload UX to be lighter and more robust across devices. Improvements include faster page load, clearer OTP flows, and better guidance for "upload selfie" steps.

  • Reduced errors on low-bandwidth networks
  • Simpler OTP handling and clearer inline instructions
  • Responsive layout tested on common mobile devices

This means more guests complete the process and less support for you to handle.

3. WhatsApp notifications for published albums

We integrated the official WhatsApp Cloud API to send notifications to guests when you publish an album. This improves engagement and reduces missed downloads.

Cost note: each WhatsApp message costs Snaptide ₹0.85 (INR 0.85). Because albums can have many guests, this adds up quickly — so we are exploring sustainable rollout options that keep the service available without operating at a loss.

How this helps photographers

  • Guests get instant alerts when their photos are ready
  • Higher album download rates and improved guest experience
  • Less manual messaging and follow-up for photographers

4. We want your feedback: how should we offer WhatsApp notifications?

To make this feature sustainable, we are considering multiple models. Please tell us which you prefer or propose another idea.

  1. Optional paid addon per album (photographer pays a flat fee for notifications).
  2. Pass-through per-message cost billed to the photographer or client.
  3. Include WhatsApp only in premium plans (tiered offering).
  4. Offer limited free messages per account per month, then charge for extras.

Reply to support@snaptide.ai with your preferred option. Your input will shape how we roll this out.

5. Best practices for photographers

  • Collect guest phone numbers at booking time and confirm WhatsApp consent.
  • Enable album privacy controls so notifications link only to authorized guests.
  • Use our dashboard to preview notifications before sending to guests.

Get involved — help us shape notifications

We designed this feature to help you deliver a professional, timely photo delivery experience. Tell us which billing model you'd prefer, or suggest a better one. Email support@snaptide.ai or click the link below to reply quickly.

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